PROTO PROTO

ESG

IR

ESG

Top Message

Providing “peace of mind” to Goo-net users

Our company operates the car information media “Goo-net” in order to meet the expectations of users who want to “select an ideal car” in the used car market where information asymmetry tends to occur. Also, in order to provide highly transparent information, our corporate group conducts approximately 610,000 car inspections annually. By disclosing detailed information on the condition of inspected used cars, we create an environment where users can purchase used cars with confidence.

The Future of PROTO CORPORATION

In 1977, we published Japan’s first used car information magazine, and in the late 1990s, we launched the Internet version of Goo-net. Since then, with the goal of establishing a position in the automotive industry, we have expanded into many fields including the new car field, maintenance field, used car export field, tire field, and aftermarket. Currently, we are promoting DX in various fields and releasing products utilizing big data and AI under the management philosophy of “to convert the data of today into the wisdom of tomorrow, and contribute to society with dreams, inspirations, and joy.” Our goal is to build the No.1 platform in the automotive information industry by using the vast amount of data we have obtained so far, and to provide comprehensive support for car owners. We also aim to create new businesses that would contribute to solving social issues by utilizing the resources of our automobile-related business.

About ESG Initiatives

We recognize that the ESG perspective is essential in considering the future of management and in evaluating current management. Through dialogue with our various stakeholders, we will accurately understand the demand of society and take appropriate action to create social value (contribution to solving social issues) and economic value (profits generated by increasing corporate value), with the aim of realizing a sustainable society.

Basic Policy for Sustainability

Our management philosophy is “to convert the data of today into the wisdom of tomorrow, and contribute to society with dreams, inspirations, and joy.” We aim to realize a sustainable society by creating social value (contribution to solving social issues) and economic value (profits generated by increasing corporate value). In making these efforts, we will fulfill our responsibility to society by accurately grasping the demand of society through responsible dialogue with our diverse stakeholders (customers, employees, shareholders, investors, business partners, government, local communities, etc.) and taking appropriate action.